UsborneBooks.com
Tom & Becky Dean, Educational Consultants



Publishing Usborne Books for 40 Years


"Founded by Peter Usborne in 1973, Usborne pioneered a completely new generation of entertaining, colourful and friendly non-fiction books. Since its foundation, Usborne has been the publisher that children themselves love for its humorous, factual and fun books."


Usborne books have earned numerous awards and are recognized as industry leaders, following strict safety and ethical standards.


Read more about Usborne Publishing at Usborne.com




“…it is possible, without any sacrifice of quality, to produce non-fiction books as interesting and entertaining as television, magazines and comics -- media that most children instinctively prefer.”


Peter Usborne, Founder of Usborne Publishing




How Usborne Books Were "Born"


The following is excerpts from an article that appeared in the Tulsa Tribune on October 8, 1986.


Peter Usborne of London is one of the world's leading publishers of children's books - almost all of them non-fiction...



"Educational but great fun, too,

is the idea of all the books we do."


Peter Usborne, Founder of Usborne Publishing




...Usborne came to book publishing with a background of having founded "Private Eye," a British humor magazine. "My wife announced that she was pregnant, and suddenly, it seemed the only thing worth doing in life was doing books for children," he said.


But even though he determined to publish books of information, Usborne's impish sense of humor set the tone.


Usborne Publishing in London -- obscure perhaps from the outside... but they produce the BEST in children's books. 

 
L-R:  Becky Dean and
Sunshine Team Leader, Tracey Boraas





"We are selling knowledge and the the idea that acquiring it can be fun," he said.


The question was how to convince a grade-school child to delve into a book on business management, archeology, medicine. Usborne began with two theories. "I feel equal to my kids," he said. It made sense to him that children should be addressed as equals.


Also, he said, "My theory is that children prefer most other media to books." Usborne evolved a combination of quick, often witty text, bright colors in lots of cartoons and illustrations, packaged in 30 or 40 pages as light as a magazine.



The result, he said: "A book that, at first, doesn't look like a book at all."


...Usborne's books are written by a 70 member staff, and illustrated by hundreds of artists in London. The books are written for age groups from preschool up.


As it is, Usborne contends some of his children's books are the best sources of quick information for grown-ups, too.


A designer creating an Usborne book
at Usborne Publishing, London.




"The American people are wanting
better education for their children.


That stimulates a demand
for better children's books."


EDC/Usborne Books & More President Randall White




History of Usborne Books & More


Usborne books are produced in the United Kingdom by Usborne Publishing Limited.  Educational Development Corporation based in Tulsa, Oklahoma, is the United States trade publisher of Usborne books.


The Home Business Division (Usborne Books & More) began its operation on March 1, 1989. The Usborne Books & More Home Business Division distributes Usborne books through independent Consultants who sell directly to the consumer via Usborne home parties, website sales, book fairs, fundraisers and to the school/library market.



Warehouse and Home Office of Usborne Books & More/EDC Publishing in Tulsa, OK


In 2009, Educational Development Corporation acquired Kane/Miller Publishing - the "more" in Usborne Books & More.


Kane/Miller Books Publishing specializes in award-winning children's books from around the world.  Kane/Miller is a publisher that has name recognition in the school and library market as librarians and teachers appreciate the uniqueness and multi-cultural aspects that Kane/Miller books offer.




Mission Statement of Usborne Books & More


The future of our world depends
on the education of our children.


Usborne Books & More delivers educational excellence
one book at a time.


We provide economic opportunity
while fostering strong family values.


We touch the lives of children for a lifetime.




Make a Difference -- Promote Reading!


Sell Usborne books with Usborne Books & More either
part-time or full-time,  or just some of the time.


    • Email Us or Call 218-744-2136 
    • Start your Usborne Books & More business - Order Kit


Usborne Books & More
Helping people build successful home businesses for over 25 Years!


Click Here to join Usborne Books & More to sell Usborne books and Kane Miller books


YouTube Video - about Usborne books - high quality and researched books

Quality & Researched Books

Usborne books are the BEST in the book industry.


Usborne Books -
EDC Publishing

Business Reviews


July 1993 – Publishers Weekly

"According to EDC's annual report, the fastest growing segment at Educational Development Corporation last year was the home party plan division which saw sales increase 99%"


September 1993 – Special Investment Situations quotes

"The Home Party Plan Division doubled revenues during FY93... makes Educational Development Corporation the only multilevel direct selling company in the U.S. to offer primarily nonfiction educational books for children and has received enthusiastic response in all 50 states.


Oct '93–EDC 2nd Qtr Interim Report

The Home Business Division recorded 160% increase this quarter versus the same quarter last year. Our consultants are becoming much more active, as indicated by the fact that we had an 11% increase in active consultants yet a 160% increase in sales."


Feb 1994 – OTC Growth Stock Watch

"Net sales for the Home Business Division were 95% over the same period last year. This division continues to add new consultants as the popularity of selling books in the home increases."


January 1995 – Fortune Magazine

"Educational Development Corporation was listed as the 12th fastest growing stock on NASDAQ for the 1994 year. Sales by it's Amway-like unit soar."


February 1995 – Tulsa World

"Through at home demonstrations, representatives should generate $3.5 million in sales for 1994, more than doubling the previous year's $1.3 million. And 1995 could easily bring in $8 million... The Home Party Plan is the fastest growing of the company's 3 divisions. ...is far from reaching market saturation... The financial incentive can be substantial for those who hustle."


August 1995 – Tulsa World -

Top 25 Investment Guide

"Finger sandwiches and coffee aren't the key to Educational Development Corp.'s success. The key is the book-selling parties in which the refreshments are served. EDC's multilevel marketing division is growing 180% a year... In fiscal 1995, which ended Feb. 28, the nearly 3,000 people in the active sales force accounted for 36% - 4.5 million - of the publisher's $12.5 million sales."


November 1995 – Forbes

EDC was recognized as one of the best small companies in America!


Jan 1996 – Investors Business Daily

"Educational Development Corporation has tapped a market of parents eager to see their children's talents and interests blossom from behind books rather than in front of TV and video game screens. Earnings at the U.S. publisher... have surged in each of the last 3 years. Much of EDC's explosive growth of recent years has occurred in its direct selling Home Business Division. Sales there jumped 167% last year. The number of people selling books had risen from 320 in 1992 to 4,800 now.


August 1996 – Tulsa World

In the Top 25 Investment Guide EDC was listed as #3. "The company continues to grow at a 50% compounded rate and increase its multilevel sales force 100% annually... volume generated by its 7,000+ sales force has increased..."


September/October 1997 -
Wealth Building Magazine

142 Proven Direct Sales Firms - Usborne Books is listed: "This list represent some of the most solid companies in this fast growing - and stable - industry."


November 1997 – Forbes

The 200 Best Small Companies in America: EDC/Usborne Books was listed for the 2nd time!


1998 – Wealth Builder magazine

Usborne Books is listed as a proven direct selling company!


2001 – the PRNewswire

Reported that the multi-level sales arm of the Company, recorded an increase of 62%, marking the 12th consecutive month that the Home Business Division has produced a sales increase.


May 7, 2003 – Yahoo Finance online

Educational Development Corporation (NASDAQ: EDUC) reported today that net sales for the month of April '03 were $2.6 million, the largest April in the Company’s history. The Home Business Division has recorded sales increases every month since July 2001, a string of 34 consecutive months.


direct selling association logo

Usborne Books & More is a member
of the Direct Selling Association