Usborne Books -
EDC Publishing

Business Reviews

July 1993 – Publishers Weekly

"According to EDC's annual report, the fastest growing segment at Educational Development Corporation last year was the home party plan division which saw sales increase 99%"

September 1993 – Special Investment Situations quotes

"The Home Party Plan Division doubled revenues during FY93... makes Educational Development Corporation the only multilevel direct selling company in the U.S. to offer primarily nonfiction educational books for children and has received enthusiastic response in all 50 states.

Oct '93–EDC 2nd Qtr Interim Report

The Home Business Division recorded 160% increase this quarter versus the same quarter last year. Our consultants are becoming much more active, as indicated by the fact that we had an 11% increase in active consultants yet a 160% increase in sales."

Feb 1994 – OTC Growth Stock Watch

"Net sales for the Home Business Division were 95% over the same period last year. This division continues to add new consultants as the popularity of selling books in the home increases."

January 1995 – Fortune Magazine

"Educational Development Corporation was listed as the 12th fastest growing stock on NASDAQ for the 1994 year. Sales by it's Amway-like unit soar."

February 1995 – Tulsa World

"Through at home demonstrations, representatives should generate $3.5 million in sales for 1994, more than doubling the previous year's $1.3 million. And 1995 could easily bring in $8 million... The Home Party Plan is the fastest growing of the company's 3 divisions. ...is far from reaching market saturation... The financial incentive can be substantial for those who hustle."

August 1995 – Tulsa World -

Top 25 Investment Guide

"Finger sandwiches and coffee aren't the key to Educational Development Corp.'s success. The key is the book-selling parties in which the refreshments are served. EDC's multilevel marketing division is growing 180% a year... In fiscal 1995, which ended Feb. 28, the nearly 3,000 people in the active sales force accounted for 36% - 4.5 million - of the publisher's $12.5 million sales."

November 1995 – Forbes

EDC was recognized as one of the best small companies in America!

Jan 1996 – Investors Business Daily

"Educational Development Corporation has tapped a market of parents eager to see their children's talents and interests blossom from behind books rather than in front of TV and video game screens. Earnings at the U.S. publisher... have surged in each of the last 3 years. Much of EDC's explosive growth of recent years has occurred in its direct selling Home Business Division. Sales there jumped 167% last year. The number of people selling books had risen from 320 in 1992 to 4,800 now.

August 1996 – Tulsa World

In the Top 25 Investment Guide EDC was listed as #3. "The company continues to grow at a 50% compounded rate and increase its multilevel sales force 100% annually... volume generated by its 7,000+ sales force has increased..."

September/October 1997 -
Wealth Building Magazine

142 Proven Direct Sales Firms - Usborne Books is listed: "This list represent some of the most solid companies in this fast growing - and stable - industry."

November 1997 – Forbes

The 200 Best Small Companies in America: EDC/Usborne Books was listed for the 2nd time!

1998 – Wealth Builder magazine

Usborne Books is listed as a proven direct selling company!

2001 – the PRNewswire

Reported that the multi-level sales arm of the Company, recorded an increase of 62%, marking the 12th consecutive month that the Home Business Division has produced a sales increase.

May 7, 2003 – Yahoo Finance online

Educational Development Corporation (NASDAQ: EDUC) reported today that net sales for the month of April '03 were $2.6 million, the largest April in the Company’s history. The Home Business Division has recorded sales increases every month since July 2001, a string of 34 consecutive months.